Best New Betting Sites UK 2025: Top Online Bookmakers

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WELCOME111

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New customers only, aged 18+. Min deposit £10. Get £25 in Free Bets plus 10 Free Spins when you make a first bet of £50 or more. Your qualifying bet must be placed at odds of 1/1 (2.0) or greater. Free Bets must be placed at odds of 1/2 (1.5) or greater on named sports. Free Spins are valued at 10p and expire in 7 days. Additional T&Cs apply. Please bet responsibly.

24/11/23

Bet £10, Get £30 in Free Bets

Regular price boosts
Good number of additional specials
Efficient mobile app available

9.8

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6008

T&Cs apply. New cust only. Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 Free Bets: 1 x £10 Horse Racing, 1 x £10 Free Bet Builder and 1 x £10 Football. 7 day expiry. Stake not returned. 18+ BeGambleAware.org.

24/11/23

Bet £10 Get £10 Free Bet

Brand new UK actor
Wide variety of deposit options & fast cashouts
Competitive odds & huge array of markets

9.8

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This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more.

24/11/23

Get up to £50 Free Bet + £20 Casino Bonus

Point Fast withdrawal
Great Loyalty Offers & ongoing promotions
Competitive Odds, 24/7 support

9.5

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New customer only. Get a Free Bet up to £50 based on 50% of your first day's losses plus £20 Casino Bonus! UK 18+. T&Cs apply.

24/11/23

10% Cashback Welcome offer

A new sportsbook by reputable UK casino brand
Sports live streaming available
Good value odds on tennis & basketball

9.2

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Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T@C's apply. 18+

29/11/23

Bet £10 Get £50 in Bonuses

BOG applies after 8am on race days
Includes selected international races
Available for horse racing & greyhounds

9.8

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WELCOME50

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New UK 18+ customers only. Register with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.

08/05/24

Bet £10, Get £30 in Free Bets

Regular price boosts
Good number of additional specials
Efficient mobile app available

9.6

NO CODE REQUIRED

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24/03/22

Bet £10 Get £10 Free Bet

Brand new UK actor
Wide variety of deposit options & fast cashouts
Competitive odds & huge array of markets

9.2

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30/01/23

Bet £20 Get a £30 Free Bet

New UK bookie launched in 2023
Outstanding sports coverage
Competitive odds across the board

9.1

NO CODE REQUIRED

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150

New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £30, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill & Neteller deposits.

18/05/22

Get £25 in Free Bets + 10 Free Spins when you bet £50

Personal customer support available 24 hours a day
Fitzdares Club events at Cheltenham, Ascot and more
Bet in five different ways

9.7

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9.6

24/11/23

Bet £10, Get £30 in Free Bets

9.8

24/11/23

Bet £10, Get £30 in Free Bets

9.8

24/11/23

Bet £10, Get £30 in Free Bets

9.8

08/05/24

Bet £10, Get £30 in Free Bets

9.8

08/05/24

Get £25 in Free Bets + 10 Free Spins when you bet £50

9.7

08/05/24

Bet £20 Get a £30 Free Bet

9.6

30/01/23

10% Cashback Welcome offer

9.6

24/11/23

30/05/23

Bet £20 Get a £30 Free Bet

9.6

30/01/23

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Positive

You're losing out with fixed odds betting

My dad RIP always told me there's a reason a bookie has three paying in windows and only one paying out. Don't give your dosh to fixed odds bookies - use a betting exchange or if y...ou really know your stuff spread betting like Spreadex. The more right you are, the more you get paid! Be careful though as it ain't for the faint-hearted because if you really screw up you can really end up paying for it! Do your research and you will be fine.

Positive

Can't beat early payout

Bet365 is the best betting site there is an if you don't agree you must be a bit of an idiot what other site pays out early if your team goes two goals up no matter the final score...? I use Bet365 for my weekly Premiership acca and although it never wins it will one week and Denis Coates will be paying me ££££s from his mega salary lolza MUFC4EVA

Negative

Seen it all before

Oh look another ProgressPlay site like all the rest BetStorm, BetDukes, BritainBet, Tebwin (lol - now 'Vince Vegas'), why have them all when they are all basically the same lol? Ju...st stick with Vince Vegas as that's the best one and the all the rest alone. You know it makes sense.

Positive

Good Old Fred!

I've been betting on the horses and a bit on the football for years now and I've always used Betfred as there's a Betfred bookie on the high street two doors down from my local. I ...admit I am a bit of a luddite when it comes to teccy stuff but I am using the Betfred site and it's easy to use even for an old duffer like me. Got to trust Fred he's a true brit and not one of these bookies that pretends to be British but is about as British as chicken tikka massala!!

Positive

Like it, could be better

Fitzdares is new to me and though I like it a lot I think it could be better as it's mainly horse racing and I prefer to bet on football. The football stuff is good though and the ...live betting stuff is really good. You can even bet on esports though I have no idea what they are? The only thing I don't like is there the official betting partner of Fulham and I support the mighty CFC!

Positive

Paddy for Prostate Cancer

I lost my dad to prostate cancer so I was interested to find out a betting site was supporting prostate cancer UK ... and how! They donate a grand for every 180 during the darts wo...rld championships, and there were 914 of them! That's £914k and Paddy Power topped it up to £1 million! That's excellent work guys and more people need to hear about it - some good news about sports gambling for a change!

Positive

The Darts Bought Me Here

I noticed that the Premier League of Darts is sponsored by BetMGM ... who I had never heard of so I decided to check them out. What can I say? It's pretty good but a bit basic. I m...ean, it has everything you need from a betting site, but it could do with a little bit more. I can't really though put my finger on what is missing, though. I do like the promotions - I mean, forty quid for a tenner cannot really be moaned about, can it? All in all I am glad that I have discovered this site, and will probably be using it quite a bit in the future. Recommended.

Positive

I'm a Traditionalist

I've been betting on horses since the 1970s. My mobility is a bit suspect these days so thank the gambling gods for online betting! I'm a traditionalist though so I will only use s...ites that you find on the UK's high streets. Of them all I think Betfred is the best. I used to pop to my local Betfred to put on my punts before I nipped to the pub (next door). I'm a bit of a numpty when it comes to the internet though, but the Betfred site makes it easy for me. It could be better though - it's a lot harder to get darts and snooker bets on than horse racing!

Positive

Finally! Over here!

I'm a big fan of American Football (Go Ravens!) and when I chat online to my gridiron mates they always talk about BetMGM. Apparently it's a legal site over there (I thought you co...uldn't bet on sports in the US, but I guess I am wrong). Well, BetMGM is over here now, so I decided to give it a go, and it's great! It's not just all about US sports, though! I really liked the welcome bonus which gave me £40 in freebies just for a £10 bet of my own (which I won anyway). Highly recommended, although Chris Rock being all over the site is highly annoying.

Positive

New Year - New Betting Me

I was surprised when I did the maths for my 2023 gambling and found I'd made a loss. Not a big loss but I thought I was nicely in profit! Just goes to show, I guess! So, for 2024 I...'m gonna keep a better look on my gambling and I'm only going to use one site. And that's gonna be Bet365 as it's the best. I'm mainly a football gambling so their 'two goals up payout' policy is really good for me. Good luck for 2024, and may your gambling profits be in the black!

Positive

A Superb Find!

My best Christmas present this year was the discovery of Fafabet, which isn't hard as all I got was socks and cheap power tools. I only went there to grab the welcome bonus but as ...it turned out I stayed around. I don't know what I like about the site. I just like it. I even played a bit at the casino (I don't usually) as I got a casino bonus too. Good stuff, would recommend.

Positive

Seriously?

I thought Fitzdares being a private members club in Mayfair was just a lot of hot air but I looked it up and stone the crows it is actually true. You wouldn't catch me in Mayfair t...hough so I guess the online betting side of Fitzdares will have to do for now! I like it for the horse racing and football and nothing else really interests me to be honest. Sorry!

Neutral

Okay. Could be Better.

I think this site should be renamed '5bet' as I only give it 5 out of ten. I do like the site but there's so much room for improvement. More offers would be good start.

Positive

A New Discovery

I gave Fafabet a go because I saw them advertised at an AFCB game. They are new to me and it's a stupid name as it doesn't sound English but Fafabet is an English company based in ...Reading. I gave Fafabet a go and I was pleasantly surprised! It's not a brilliant site but it's not full of useless adverts like other sites I could mention but won't lol. Why not give Fafabet a go yourself you might like what you get. I use Fafabet a lot now and think you will too once you've found them.

Positive

Support Your Local Bookie!

I am a firm believer in backing British firms which is why I only use BetUK. Other big bookies pretend they are British but they've moved operations overseas so they don't pay no t...ext! If your a Brit then you need to be using BetUK. It's as British as Chicken Tikka Masala! Seriously, it's a great site and its easy to use. I mainly use if for horse racing so if you use it for summat else I can't say if it's good or not but I'd put money in it being good not bad! UK4Ever.

Positive

Spread Betting FTW

If you're still just fixed odds betting in 2024 then your deffo a beta. Spread betting for the win every. single. time. If you know ur sports like me then you will make much more w...onga. Yeah you lose more if ur wrong but just be like me and never be wrong. Chill.

Positive

Still the Best

Bet365 is the best betting site out there by a country mile. I really don't know why other sites are still in operation, or why anyone uses any other site. Yeah I know they get sti...ck for making loads of dosh but (a) they've stayed in the UK (unlike many others) and can created hundreds of UK jobs and (b) they pay their taxes unlike others!

Positive

Better on the WWW

I have been using Goodwin's Racing telephone horse betting service for many years. It was my son who told me you can now use Goodwin Racing online too, at BetGoodwin. I didn't thin...k I would be able to as I only have an old phone, but the BetGoodwin site works fine on my old Samsung Galaxy! I can know place my bets using my phone so I save on phone calls too. It's a much better service than the telephone service and if someone so tech-phobic as me can use BetGoodwin, anyone can!

Positive

Finally, a site that rocks lol

Chris Rock is the brand ambassador here so I guess Will Smith won't ever use it ha ha ha. BetMGM is new to me and its really good and I like it a lot. I took the welcome bonus and ...though my free bet didn't win it gave me cause to use the site for my bet as opposed to my usuals. Whatever you do don't keep your goddamm bets out of this goddamm site lol lol

Neutral

Disappointing

I like to check out 'new' sites so I always feel let down when a 'new' site is just another site with different logo's. That's what Betstorm is it's just Tebwin or Queen's Guild wi...th different logo's. I mean its still a good sports betting site but they should not make a new site just by changing the logo's off a different one!!!!

Positive

Spread betting is better for you

If you've been placing sports bets for a while, then you need to give Spreadex a go. If you're good at betting on sports that is! Spread betting wins you more if you are right then... fixed odds betting ever will. You might lose more if you're wrong, so the key is ... don't be wrong! Seriously, check out spread betting at Spreadex but it has fixed odds betting too. And no, I don't work for Spreadex!!

Positive

Never found anything better

I get bored with 10bet from time to time but I always come back when I try other betting sites. 10bet is the best out there in my opinion. You don't get pushy notifications or spam... from 10bet like you do from other sports betting sites. This site is class, trust me! They always pay out quick too, on the rare occasions when I pick the right horse!

Positive

Best Find of 2023

Seriously, guys you have to open a betting account with these newcomers. You get £40 in free bets just for a £10 bet, plus there are loyalty schemes and reload bonuses and the free... Golden Goals game where you can win £2M! My only moan is that they call it a 'Sportsbook' - this ain't America, pal!

Negative

Poker?

You guys cover betting, slots and casino games but why not poker? Lots of peeps like me play poker and want the latest deals and info yet ... nothing! Wake up! Bet365 is the poker ...room I use it's not the best but good enough for me! More poker coverage!!

Positive

Best in the UK for spread betting (by default?)

I got into spread betting a couple years back and use Spreadex a lot. It's great but then there are that many alternatives! I wish more sites would endorse spread betting and I don...'t see why they won't! Its much more interesting than betting on fixed odds and you get better results if your accurate. More people should get itno it, although my advice would be to start small in terms of stakes as you can get unstuck if you don't know what you are doing. I've had some big wins (Newcastle beating Sheff U 8-0 netted me huge profits) and a few losses but nothing drastic. Check it out is my advice.

Positive

Another new, great find

Never heard of this place but found it following looking around this site. All British Sports is part of the All British Casino and very good it is too! I really like the football ...live markets, and their coverage of US sports is top notch too. If you like eSports (personally they leave me cold) then there's superb coverage of video games too ... in fact this sports betting site pretty much covers everything!

Positive

Happy their online

I used to nip down to the high street bookies most days (William HIll) but stopped during COVID and then it closed down so it's good for me that William Hill is online now. I don't... like using computers (too confusing) but I make an exception for William Hill so I can get my bets on. It's easy to get bets on and I like it a lot.

Positive

A new one for me

Have to honest not heard of MagicRed so thought I'd give them ago. Quite inpressed, nice software, easy to use and good games in the casino. I won £4 with my free spins and was hap...py they got paid to me not having to go any playthru. No sports betting yet though.

Neutral

Not bad, could be better

While I do like 10bet I think they could do things a bit better. For a start, it's very football-heavy. That's okay if you like football, but I'm a fan of US sports and while cover...age is okay, it's not a patch on the football. The welcome bonus is only 50% too, up to £50. They have lots of other offers, but they're mostly for ... you guessed it ... football!

Positive

Top tip: use the exchange!

I dunno why every1 doens't use Betfair the exchange is much better than fixed odds as you get better prices and you only play comish if you win. Made much more cash from the exchna...ge here so my tip is to USE THE EXCAHNGE!

Positive

I like the bet boosts

Used Livescore for years so happy to use them for betting too. I like their price boosts don't always take them but like options. Haven't won much here but when I do I get paid wit...hout any hassles which is good.

Positive

Not quite as good as the real thing

I've been using Grosvenor casinos for about 20 years now but I've moved away from the city and can't get to them so easily so the Grosvenor casino online is the next best thing. It...'s not as good as playing at a real casino naturally, but it's what I can get! I mainly play the live games and I do have fun. Missing the real stuff, though, but hey ...

Positive

Why do other sites have wagering?

Most bonuses come with wagering but the bonuses at PlayOJO don't so why do other sites have wagering? I don't know why anyone would choose a site with a bonus that has wagering whe...n you can get bonuses at PlayOJO that don't have any wagering! It just doesn't make sense!

Neutral

Good but messy

This site sponsors my team the mighty BRENTFORD FC. Its a decent site to use but it looks a bit old fashioned and doesn't work all that well. Placing bets and getting money in and ...out of your account is easy to do so it's not all bad.

Positive

A nice surprise!

Ive used LiveScore for years so was suprised when I found they had a betting section! It's great but I get a sense of deja vu as I think I have seen it all before. I like the price... boosts, and the SQUADS game which cost nothing. Customer support is a bit lacking though, so not everything is good.

Positive

prompt support

a robust support system - the knowledge base covers various topics, while email responses are prompt. The live chat is automated, but offers a quick option to switch to human suppo...rt. Our experience showed efficient assistance with satisfactory response times.

Positive

Spread betting done good but not for beginners

I might be partial cause I like spread betting and I been a customer forever, but they do provide one of - to me - the markets best spread betting sites for UK punters. With th...at said, this is not a good bookie for beginners, for that I would say Betfair is a much easier to learn. If you like spread betting, you will at one point in time end up at Spreadex and probably like me, stay there. But if you just started out you might be scared off.

Positive

One of the better mobile bookies

Great LiveScore app, with stats and live streaming. Not bad help from support for withdrawal so all in all kinda good.

Our Ranking Methodology

We rank sites based on a number of important factors. They must all be safe and secure, of course, and that means they all have UKGC licences. Sites must be easy to use on desktop PCs, laptops, tablets and phones, and provide a impressive number of markets for all manner of disciplines, and not just the most popular ones. They must also treat their customers fairly, responding to complaints and dealing with issues without needless hassles, and within an acceptable time-frame.

Markets

Any betting site worth its weight in gold must ensure that it caters for the masses in terms of markets, with sports including football, horse racing and tennis being a must, while eSports is a 'nice to have' due to its increasing popularity.

Odds

While odds do not tend to vary much across different sites, the sportsbooks we rank highest maintain consistently favourable odds coupled with features such as enhanced odds deals and 'best odds guaranteed'.

Safety

It goes without saying that any site we place onto our ranking list must have a proven safety record, and a proper, current licence as issued by a recognised licensing body, which in the UK is the UKGC.

Customer Care

The era of acceptable customer care in UK seems have been forgotten about, but that's not an excuse sites on our list can use. We mark down sites that have been swarmed by customer complaints, and have done very little to rectify the situation.

Responsible Gambling

All sites we give space to are members of GAMSTOP, the UK's universal absolute self-exclusion scheme. We rank sites that take their responsible gambling seriously above those that view it as a box-ticking exercise.

Bonuses & Promotions

We evaluate all bonuses and promos - for both new customers and existing ones - offered by UK sports betting sites for fairness and favourable T&Cs. Sites that offer fair and square deals for customers certainly rank higher than those that don't.

Our Ranking Methodology

Why Trust site?

Let’s get straight to the point – you are here because you like to place wagers on sporting events. Our site is a new initiative launched in 2020 that’s designed to help you find the best UKGC-regulated betting companies, and to make sure your online betting experience is 100 percent secure. It’s our job to keep you protected, and to inform you of the best betting sign-up offers and available site promo codes.

Cash out available on all single and combination bets
Excellent bookie for live streaming
Large number of available sports markets

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Fighting Your Corner, Making Betting Safer.

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Our Cornerstones in Ranking Bookmakers

So, how do we come up with our bookmakers ratings? Without diving too deeply into it, here are the guidelines we examine when we are rating bookmakers for the reviews on our site.

Markets

Again, no two punters are the same, which is why we think it is important that sufficient markets are covered beyond the mainstays of football and horse racing. Upwards of 30 different sports covered we feel is a good benchmark, but the more markets available, the better. A detailed live betting section is something else we think to be crucial.
Safety

You will only find UKGC-licensed sites mentioned on our pages. You should never, ever place wagers in the UK at sites that accept UK players but do not have a UKGC licence. We also check sites for the levels of data encryption they use, and any history of data breaches.
Responsible Gambling

We always look at a site's past history to see if they've done enough to promote responsible gambling, including any sanctions imposed by the UKGC. We also check to see if the site offers responsible gambling facilities such as time outs and sanity checks.
Odds

Another thing we check are the odds offered across the board by a site for their competitiveness rating. We also look at 'the juice' - the mark-up to their odds sites make to ensure they stay profitable. Another factor is 'best odds guaranteed' as we think winning bets should always be paid out at the most beneficial prices.
Customer Care

Most sites claim that customers are really important to them, but we put them to the test. We check all the channels of support that are offered, and use them to ask relevant questions. We don't think you'd like being passed into the care of bots, as neither do we!
Bonuses & Promotions

Nearly all sites will offer a welcome bonus, and we - as betting experts - can easily divulge how 'fair' bonus T&Cs are to the people claiming them and we report back our findings. We also champion sites that offer ongoing bonuses to regulars, such as free bet rewards and enhanced odds.

UK's safest sportbook

297 Codes claimed

Get £25 in Free Bets + 10 Free Spins when you bet £50

08/05/24

Get £25 in Free Bets + 10 Free Spins when you bet £50

Personal customer support available 24 hours a day
Fitzdares Club events at Cheltenham, Ascot and more
Bet in five different ways

9.7